Rolex and Pedro Luis Olivares History

Pedro Luis Olivares, more than three generations of experience and good work.

Family business

Our history began in 1925 when José Olivares commenced his craftsman’s profession as goldsmith and engraver in a small workshop, setting the foundations for a successful family business. In 1945, together with his wife Manuela, he opened the first shop in Murcia.

The beginnings of the relationship

It would be his son Pedro Luis, with his wife Teresa, who in 1988 incorporated several first-rate international brands, such as the Swiss watch brand Rolex. From then on, they would be quickly recognised as one of the most exclusive establishments in the Murcian community.

Development carry on

The business grew quickly and in 2004 the distribution of Rolex watches was transferred from the small property on Gran Vía to the one on Avenida de la Constitución. At present, Pedro Luis and Teresa’s sons carry on the family business.

Third generation

Isabel and Alejandro, thanks to their magnificent experience, are taking it to a higher success and in 2018 they opened the new jewelers, with a space exclusively for Rolex, strengthening a relationship that lasts for more than 30 years.