TAG Heuer Connected - Luxury Smartwatch for your workouts and daily life

TAG Heuer Connected - Luxury Smartwatch for your workouts and daily life

TAG Heuer Connected - Luxury Smartwatch for your workouts and daily life

TAG HEUER introduces the new generation of its luxury connected watch, new high-tech features for a personalized digital and performance-focused experience. The third generation of its visionary Connected watch is a complete statement of intent in terms of design and technology by TAG Heuer that strengthens its long-term position as a leader in the category of luxury connected watches.

The TAG Heuer Connected model is a unique combination of the sophistication and elegance of a chronograph-inspired watch built in the purest watchmaking tradition, with a state-of-the-art, custom-designed and performance-oriented digital experience.

Discover the new TAG Heuer Connected collection by clicking here:


A striking and versatile wristwatch that improves the lifestyle of users: from daily connection services offered by Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports application, which provides detailed session tracking Golf, running, cycling, hiking, fitness and more, thanks to the GPS and the heart rate monitor built into the watch, among other sensors.

TAG Heuer Connected Play Store

The wrist experience is complemented by the new TAG Heuer mobile app that allows for even greater customization and a better understanding of user achievements.

TAG Heuer Connected

Frédéric Arnault, Head of Strategy and Digital Area at TAG Heuer, explains: “The TAG Heuer Connected watch has been designed and manufactured with the same passion and attention to detail as our mechanical watches, the quality of execution is paramount in everything what we do, and we never compromise on aesthetics or emotion ”.

TAG Heuer Connected 2020

The new TAG Heuer Connected is not only aesthetically appealing, it is a truly immersive experience, as it is now within a complete TAG Heuer digital ecosystem, performance and sport oriented.

Navigation has been refined in depth to make the product as intuitive and user-friendly as possible, both in everyday life and during sports sessions. It defines the brand in a whole new way and offers limitless possibilities in terms of innovation for the future . Thanks to the talent and dedication of its teams, the new TAG Heuer Connected will pave the way for a new era for TAG Heuer.

TAG Heuer Connected, a luxury watch

The TAG Heuer Connected 45mm stainless steel or titanium cases are reminiscent of the distinctive design, fine materials and refined finishes of the TAG Heuer chronographs, including its iconic beveled handles, brushed and polished details, a graduated ceramic bezel, a rotating central crown now flanked by two functional push-buttons, a screwed caseback, and elegant options of a black rubber strap or steel bracelet, both with folding clasps.

TAG Heuer Connected Steel

The dial features an ultra-readable, fully active OLED touchscreen, protected by a scratch-resistant sapphire crystal.

To extend battery life, the display alternates between active and ambient mode, but always indicates the time.

The watch is equipped with a magnetic battery charger and a custom travel case.

TAG Heuer Connected Box

Customize your TAG Heuer Connected to your style and needs

On display, you can choose from five mechanically or digitally inspired TAG Heuer watch faces, and each can be customized to fit your unique style and needs.

Inspired by the brand's heritage and watchmaking experience as well as timeless design codes, the dials include a three-hand version of the skeleton dial of the Heuer 02 manufacturing movement, a digitized version of the Carrera Heuer 01, a liquid crystal, a neural network animation based on a unique algorithm called Orbital, and a tribute to the hexagonal structure of the nanotubes of the brand's carbon composite spiral.

The watch faces can be easily adjusted to different options and colors, and even programmed to highlight user preferences, such as the progress of activities, notifications or time, directly on the watch or from the new application for IOS or Android for TAG Heuer mobile, which will add new designs regularly.

TAG Heuer Surfaces App

The versatility of the TAG Heuer Connected watch is also enhanced by an intuitive interchangeable bracelet system, with a simple movement, you can change its appearance by choosing from a selection of resistant rubber straps, available in a classic black design with red stitching, in red , orange or khaki perforated, complementing the main options in steel and black.

TAG Heuer Connected Strap

Lifestyle connected with Wear OS by Google technology

TAG Heuer Connected supports users in all daily activities with useful services such as Google Assistant and Google Translate using the microphone located to the left of the box, email notifications and messages, Google Pay in stores and countries where the service is enabled. , as well as music controls, a calendar, the weather, maps and more options through Google Play and its wide selection of applications, available for iOS and Android mobile users alike.

TAG Heuer Connected Weather

Vice President of Product Management for Wear OS by Google and Google Fit, Stacey Burr, says: “TAG Heuer sets the standard in the production of smart and personalized watches for its customers. As strategic partners, TAG Heuer and Wear OS by Google drive the accessories and add-ons platform and enable innovative connected experiences for our users. We have thoroughly enjoyed working together on the new TAG Heuer Connected, which actively contributes to raising the bar for quality and style in the category. ”

TAG Heuer Connected always ready for action

All the features of the TAG Heuer Connected have been deliberately selected to enhance the user experience, especially in sports.

With a high intensity activity-oriented design, the TAG Heuer Connected watch offers sapphire glass screen protection, ultralight grade 2 titanium in the matte black case, rubber straps for extra grip, breathability and optimal comfort, a 5 ATM seal, suitable for low-speed water activities in shallow water, such as swimming or running in the rain, and a 430 mAh daily battery, optimized to include a one-hour sports session using the GPS , audio streaming and heart rate monitoring.

TAG Heuer Connected Sports

For long-lasting activities, the battery can support up to six hours of constant sports monitoring with the use of GPS, heart rate monitoring, and music, and can be fully recharged in just an hour and a half at temperatures in the 15 ° C range. and 45 ° C.

The physical characteristics of the box are fully and instinctively integrated to enhance the sporting experience and allow even more precise commands: the buttons located at 2 and 4 provide shortcuts for opening applications, along with the start, pause, resume functions and restoration, and the rubberized crown offers a second option for navigating on-screen information, ideal for use in full action.

Activities are recorded with the utmost precision and accuracy thanks to state-of-the-art sensors, including a new non-medical grade heart rate monitor, made of technological resin and naturally integrated into the bottom of the case. This feature enables reliable control of calories burned, while the built-in GPS measures the user's position during workouts and can calculate different performance measurements, and also includes a steering compass, as well as an accelerometer and gyroscope.

TAG Heuer Connected App Sports

Live a TAG Heuer experience on the wrist and on the phone

The new custom designed TAG Heuer Sports app is the highlight of the 2020 range and supports activities such as golf, running, cycling, walking, fitness, and even more activities will be included in the future.

The golf experience is similar to that of the 2019 edition, with integrated mechanical push buttons, while all other sport-tracking features have been incorporated this year.

Users can track their activities directly through the watch thanks to key metrics like speed, pace, distance, heart rate and divisions displayed in real time in the app, as well as an overview in the TAG Heuer Sports tiles. They can then get detailed information about their performance through the TAG Heuer mobile app and even sync their data with Google Fit, Apple Health or Strava.

As a tribute to the brand's watchmaking heritage, the new models also feature a TAG Heuer stopwatch app, which can be operated with the push buttons and is millisecond-accurate, as well as a custom timer, alarm and setting interface .

TAG Heuer Connected Chronograph

In partnership with the best golf app launched in 2019, these fully designed and developed by the Swiss watch brand TAG Heuer Connected mobile and watch apps offer an exclusive luxury digital experience in which every detail has been crafted to faithfully express the values and aesthetics of the brand.

These internal digital resources and knowledge, collected and led by the Head of Strategy and Digital Area Frédéric Arnault between Paris (France) and La Chaux-de-Fonds (Switzerland), are unique among luxury watch brands. Furthermore, they confirm TAG Heuer's commitment to the Connected line and position the avant-garde, leading brand of innovation in this category in the long term.

One step ahead, always on time

The TAG Heuer Connected, the most luxurious smartwatch on the market, embodies the brand's distinctive spirit and watchmaking art through sophisticated 21st century technology.

For a life of action and activity, this smart watch strikes the perfect balance between a dependable instrument aiming at a connected lifestyle and measuring performance, and a distinguished accessory that perfectly reflects the unmistakable identity of TAG Heuer, Ideal for those watch lovers who are passionate about action.

Technical details: TAG Heuer Connected watch


Three stainless steel boxes

Fixed ceramic bezel (black PVD and metal)

High-quality brushed and polished finishes

One grade 2 titanium case entirely in matte black (PVD)

Ultralight for sports performance

Luxury chronograph design (crown and push buttons)

Interchangeable perforated rubber strap or steel bracelet (only in stainless steel case)

TAG Heuer Connected Collection


Quick change system

Bi-material rubber strap construction

Folding clasp with double safety buttons

Rubber sports straps

Steel watch bracelet

TAG Heuer Connected Straps


Diameter: 45mm

Thickness: 13.5mm

Weight: Steel case and rubber strap: 108 g

Steel case and steel bracelet: 179 g

Titanium case and rubber strap: 86 g

Water tightness: 5 ATM

Battery: 430 mAh battery with all-day capacity

Battery life: Normal use throughout the day (20 hours, including 1 hour of

exercise), 6 hours of sports use (with GPS, FC and music)

Charging time: 100% in 1.5 hours at temperatures between

15 ° C and 45 ° C

Sensors: Heart Rate, Compass, Accelerometer, Gyroscope, NFC,


Processor: Qualcommâ Snapdragon Wearä 3100

Connectivity: BT SMART, WiFi


Screen: OLED screen 1.39 ″ 454 × 454 pixels (326 ppi)

Navigation: With touch screen or crown and buttons

TAG Heuer Connected operating system: Wear OS by Google

Google's smartphone operating system provides access to all the features of Wear OS by Google, including access to all Wear OS by Google apps and watch faces available in the Google Play app store. More information at: https://wearos.google.com/

Google, Android, Google Play, Wear OS by Google and other marks are registered trademarks of Google LLC. Wear OS by Google works with phones running Android 6.0+ (except Go edition) or iOS 10.0+. The supported functions may differ between platforms and countries.

Google Assistant is not available in certain languages and countries.

Google Pay is available for select partner countries and banks.

TAG Heuer Connected Watch Experience

TAG Heuer custom-made applications

Watch faces

Five custom-made watch faces for launch

Edit and customize watch faces on your watch or mobile phone

Download new TAG Heuer watch faces to mobile phone or watch

Sports watch app

Tailor-made sports monitoring app with GPS and HR sensors

Sports: golf, running, cycling, hiking, fitness and more

Metrics collected: distance, duration, pace / speed, HR, calories

Feedback: haptic feedback, 3 second countdown, automatic lap every kilometer / mile, manual lap at the push of a button

Sport and wellness tiles for a quick overview of each activity for a week / month / year

Other TAG Heuer micro-applications




COMPANION application

TAG Heuer Companion application tailor-made for iOS and Android

Clock face tab

Browse and download TAG Heuer watch faces

Edit and customize watch faces

Sports tab

Review workouts, including interactive map, divisions, charts (HR, pace / speed)

History including golf training (link to golf app)

Connect to third-party applications, e.g. ex. Google Fit, Strava and Apple Health