Cutting-edge, detailed and contemporary designed, Tudor is the daring brand of Rolex.

Expect not only style, precision and functionality from a TUDOR watch, but also an intriguing design and advancement story from a brand that is no stranger to success.

In 1946 Hans Wilsdorf, the visionary founder of the Rolex Watch Company, made an innovative decision, deciding to create a new watch brand that offers Rolex precision, durability and reliability, but at a more affordable price. This monumental decision marked the birth of the TUDOR brand, a striking and unique watch collection based on technical prowess, a keen sense of style and an adventurous and pioneering heritage.

Inspired by the brand's history, TUDOR continues to pay tribute and respect to the iconic ranges and models that forged the path for the brand, by reinterpreting and adding to its revered watch collection. Timeless design and exceptional attention to detail have led TUDOR to become an esteemed name in the world of luxury watches.

The Born To Dare campaign launched by TUDOR reflects both the history of the brand and what it represents today. Following on from this, TUDOR has world-renowned footballer David Beckham as the main face of the campaign, whose bold and courageous values make him the perfect embodiment of TUDOR history.