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TAG Heuer
First conceived by Edouard Heuer in 1860, TAG Heuer has been at the forefront of watch innovation ever since. In 1887 the brand devised and built the ‘oscillating pinion’, used to this day in the production of mechanical chronographs.
For more than 150 years, TAG Heuer has faced every challenge and has overcome it. By challenging conventions consecrated by Swiss watchmaking, reaching ever higher levels of precision and performance.
TAG Heuer watches have graced the wrists of the world’s elite throughout history, including both royalty and presidents alike.