Hublot was created in Switzerland in 1980. At that time it was the first luxury watchmaking brand to associate gold with natural rubber. This concept of creation baptized as "Art of Fusion" brought about an authentic revolution in the watch industry. The original design of their watches (the case of the first watch was inspired directly by the porthole of a ship) and their comfort made them very coveted pieces. Members of royal families were the first to get excited about these watches.